Taylor Swift Debuts Fragrance Campaign Video—Watch Now!
In it, the songbird waves a sparkler at the camera, but the handheld firework isn't the only thing shining bright in the ad.
Swift, who is promoting the release of her new fragrance Taylor by Taylor Swift, lights up scene after scene as she frolics around in an breezy off-the-shoulder dress and partakes in some carefree activities with pals, like riding in a convertible, trying on hats, writing on a chalkboard and even kicking back with a book in the bathtub.
Kids these days!
It's a carefree campaign that rather reminds us of some of her music videos, like the equally lighthearted scenes for "22," which see her hanging with the girls and rocking a cute hat. And, not surprisingly, the campaign video is set to "Starlight," a track off the Grammy-winner's Red album.
Taylor by Taylor Swift is the third fragrance from the singer, who was also behind the top-selling Wonderstruck and Wonderstruck Enchanted. Her latest scent features a heady combo of peonies, hydrangeas and vanilla orchids paired with fruity notes from lychee and tangerine, making for a sweet yet light option to spritz on this summer.
And it appears Swifty knows what she's doing when creating a scent. Just last month, she picked up the prize for Celebrity Fragrance of the Year at the Fragrance Foundation Awards in New York City.
It was there that the multitalented star told us that she was involved with creating her third fragrance from scratch and that she admitted that she's completely "obsessed" with Taylor by Taylor Swift.
In fact, out of her three perfumes, she told us that this one was "more just about my own personality" rather than the more fantasy-driven romantic scents that came before it. So, if you want authentic Taylor, we'd say reach for Taylor by Taylor Swift. (The name kind of says it all, right?)
Even Swift's gal-pal Jessica Szhor, who we also caught up with at the Fragrance Foundation Awards, backed up the artist's claim the country crooner's new perfume was as close to Taylor as a perfume can get.
"Her perfume is such an authentic smell," Szohr told us. "That's kind of all and all how Taylor is as a person, with her music. So, I'm really excited for her and I enjoy her scent as well."
We're betting many Swift fans will feel the same way!
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